Why Use Video Strategy to Sell Subscription Services

My personal income dropped by 60% in 2017 when I lost a major contract with a large broadcaster. At the time LinkedIn was starting to grow as a platform and they’d just started to allow the posting of videos. I had extra time on my hands so I started making videos about content, filming and vlogging. I posted these videos on LinkedIn. The videos were popular and local business people started asking me how they could make videos like mine for themselves. That’s where I had the idea of monthly vlogging / social media strategy coaching.


One of the main struggles with selling services via Social media platforms is charging and taking payments. At the start, I’d send people from the social media platform over to my People Per Hour profile to make payments. I then used Eventbrite, World Pay/Stripemultiple, and PayPal on landing pages to take payments.


People Per Hour/ Eventbrite are the easiest to set up but they will always look like PPH or Eventbrite, it's very hard to make your PPH or EB pages fit in with your branding. Which for some freelancers and entrepreneurs is not an issue but for others like me, it was.


Pay Pal on a landing page, is relativly easy to set up as long as you have your own website. If you use a service like wix.com you may need to upgrade to a monthly package which includes online sales and a shop function. Pay Pal is great if you don't take too many paments each month as there is no monthly fee. However, in my personal opinion, their transaction fee is relativly high. Each time you make a sale Pay Pal takes their cut.


World Pay/Stripe on a landing page, if you make muliple sales each month it will probably be worth you signing up with a company like World Pay or Stripe. The individual transaction fee's will be much lower. However, you will need to pay a monthly fee and you may have to sign up for a time-specific contract (depending on what deal you sign up for). Like with Pay Pal if you use a service like wix.com you may need to upgrade your account to allow the use of payments on your website/landing pages.

The major benefit of selling services via subscription online is that I have a good idea of what your basic income will be each month. Plus, you can work remotely with people from all over the world. I’ve worked with clients from Scotland to Australia, USA to Spain. All remote via Skype, WhatsApp, and Zoom. Because this work is remote I can fit it around other less flexible contracts.


I suggest you use content Marketing on Social Media (mainly LinkedIn), YouTube videos and blogs with embedded videos to grow your online community. This content educates potential clients to who you are, what you offer, and why you can be trusted. I use LinkedIn Private messages and Facebook Private Groups to communicate with potential clients. The ones who are most interested will usually ask for a 1-2-1 or a discovery call, this is where sales can be made.


My first subscription clients have all been past project clients. My advice would be to grow your relationship with your best project-based clients, they are the easiest to convert into subscription clients. They already know you, like you, trust you, they are already paying you and are happy to work with you. 


Top Tips:


  • Learn your client's pain points.

  • Create subscription products based on solutions to their pain points.

  • Use content to educate your audience about the solutions you have.

  • Educate your audience to why it’s better value for THEM to do business with you on a monthly subscription basis rather than as a one-off.


If you want to know more about content success join the free Facebook Group Grow Your Sales via Content Strategy

Best wishes, Dom O'Neill - The Vlogging Guy at Vlogify

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