Updated: Apr 24
Video is something which is really taking hold of the marketing world at the moment, especially on social media, but also on websites and blogs too.
My name is Dom O'Neill and I run a company called Vlogify. We manage social media accounts and help professionals make better videos and vlogs. Vlogs are consistent video content - quality videos, posted on YouTube, a website, a blog, or via social media at last once a week (if not more).
Before you film, you need to know what your options are!
There are a number of different options when it comes to video.
Option 1: The agency route. The agency takes care of everything. They find all of the freelancers, they get all the crew together. They literally from start to finish, help you create, craft, and distribute your content. It's one chunk of cash to the agency and your content is done for you.
Option 2: A slightly cheaper option - hiring in a freelancer. Freelancers will often do the work that you're wanting to do a lot quicker to a lot higher level. They will also own a lot more kit and they'll probably have better quality technology than you'll want to buy because they're spreading the cost of that technology against all of their clients.
Option 3: Film content yourself. "Video is so easy to do", owning a camera and filming a video is easier than ever before. Good video, however, is still very hard to do. Creating videos that people want to watch is still very hard to do.
You want your videos to be more watchable, more engageable, more visually exciting. You want people to watch, comment, like and share. Ultimately you want your videos to push your audience to call you, comment, or send you a DM. That will get a conversation started about your business and how you can make your prospect's life easier, better, or fix their pain points.
You can create excellent quality videos with the equipment you may already have in the office and/or you can easily buy from Amazon. You need processes that are fast. You don't want to spend all day creating videos. If you're wanting to create a video a day, five days a week spending three or four hours creating each video is a huge quantity of time to give.
When we vlog we're wanting to create very robust and very simple systems of video production. A really good way to create really good quality videos on a very quick turnaround very sustainably is to...
From one device!
The more devices you add, the more complexity you add, the more chance of failure and the slower the system gets. If you shoot it, edit it and distribute it on the one device that makes things a lot easier. The best device for this process is the iPhone (or a higher-end smartphone).
You also need to work out who is going to be looking after your kit. If you've got lights, you've got a camera, you got a tripod...
- Who is going to learn to use it?
- Who is going to make sure that it is maintained?
If you're going to be filming on location, who is bringing that equipment, and what are they bringing it in?
Equipment you take out on location will usually break 4x faster than equipment in a fixed studio. Therefore buying better quality equipment is a good idea as it won't break as easily. When you're filming on location, Buy cheap, buy twice.
If you're buying editing software, you need to make sure that your laptops and desktops can handle that editing software, that they have good enough processers and good enough memory to handle that software.
To sum up:
It really is about logistics. It's about knowing what equipment you want, knowing how you're going to transport it. If you're filming a lot on location, you need to be buying better quality equipment, so it's robust enough to last.
If you have any questions, feel free to get in touch via the comments below.
Best wishes, Dom O'Neill - The Vlogging Guy at Vlogify