Updated: May 28, 2020
At Vlogify we are asked one question on a daily basis, that question is "how do I make my video go viral?"
In the blog today we start to tackle what viral is and how we go viral with our videos.
First off you need to create quality content consistently, the more quality content you produce the more likely it is that you will go viral at some point with your content.
Many first-time content creators will suffer from analysis paralysis.
This happens because first-timers hear from digital evangelists and other experts that "going viral is something that you should be doing".
What do you do with that information?
That kind of vague advice leads many first-time content creators to never make video content.
The first step in virality is to not worry about going viral and just start filming, even if it's just for yourself. Start making content, make lots of it, and learn to get better and faster at making that content. When I first started vlogging I made 30 vlogs that never saw the light of day. They were solely created to help me learn the process of vlogging.
What does going viral with a video mean?
Many clients come to Vlogify with the vague notion that they want to go viral. However, going viral is one of those terms that means different things to different people.
To the team at Vlogify going viral means creating a video that emotionally resonates with people to such a degree that they pass it on to other connections. Their connections have the same reaction and the domino effect ripples across the internet.
Five key emotions of virality are...
Happyness (including laughter)
If you can make a video that generates one of those emotions in your audience you have the chance of going viral.
Don't worry too much about viewing figures!
On social media, engagement is your most valued commodity, not views! Create content with the end goal of being shared, liked, or commented on. Create content that emotionally resonates with people. Great content that generates empathy in your audience. When a video goes viral, it's actually a domino effect of empathy. Virality is when multiple people feel they can't help, but pass your content on.
If your audience doesn't feel anything, they simply won't share your content and the domino effect will not start.
The key to viral success is therefor to create content that is emotionally resonating. We are not looking for quite interesting! We need to create content that bypasses the intellectual mind so your audience hits the share, like, or comment button without even thinking about it.
Your content needs to create a shockwave of emotion in your audience. That emotion then turns into auto-engagement (engagement without thinking about it).
Have a question? Get in touch via the comments below
Best wishes, Dom O'Neill - The Vlogging Guy at Vlogify