When creating videos, create scripts that highlight the benefits to the user. It's all very well saying, "We've been around since 1994." Who cares?! What benefit is that to the end-user?
When you're writing scripts, look at the end-user, look at your customer.
What do they want?
What would make their life easier?
What would make their life better?
What will save them money?
What will save them time?
People often say to me over the phone or DM...
"Dom, do you have a microphone in my office? This video basically was something we were talking about the other day, can you tell us more about this."
This is great because a customer is contacting me in regards to services, its a very warm lead from an interested person.
To get this result from your videos you need to mine your frequently asked questions for script ideas. What are people asking you? If you're constantly asked the same question, that tells you that it's subject is of interest to your audience. The subject will be engaging to your audience.
Answering that question will also tell your audience that you know what you're talking about. Plus it demonstrates that you know the answers to their problems, which means they're much more likely to comment or DM you as a result of watching your video.
The aim of the content game is to get your videos seen above the noise and establish you and your brand as a knowledgable and trusted expert in your field. You need to make sure that you have crisp pictures, good quality sound. Plus you need to get your branding subtly in your videos. We also need to make sure that we are creating content that excites, interests and engages your audience. Remember successful content will generate a response from your audience.
I hope you found this useful! If you want to know more about content success join the free Facebook Group Grow Your Sales via Content Strategy
Best wishes, Dom O'Neill - The Vlogging Guy from Vlogify