Updated: Jul 22
Watch the video I create for SEMrush via the player below and read this blog to find out how to generate engagement on your content by being more engaging in your content.
Smiling is major positive while filing, humans mimic each other, if you're smiling in your videos, the person watching the video will probably smile back at you. It's a normal human reaction. If your audience is smiling, it means they are happy and they will enjoy your content more and will be more likely to share it.
Always remember if you aren't enthusiastic about what you're talking about, why should your audience be? If you're enthusiastic about what you're talking about people can become enthusiastic themselves. You don't have to be a shouting presenter if you don't want to, most people can generate good enthusiasm while still speaking normally.
Negative nonverbal cues can harm your videos. For example, something like sitting with your arms folded or standing with your arms folded. It's quite confrontational, having your arms folded. It means you're closed, that you're closing yourself off to your audience. If you have your hands open, you are open to your audience, you're engaging with your audience, you're talking to your audience. It's all about making sure that your body language doesn't put your audience off.
4. Eye Contact
Make eye contact with the audience. If you're looking offscreen, or not looking at the camera properly, it's less engaging for the audience who are watching. You're having a worse relationship with the audience, and they will turn off quicker.
People will buy from people who are confident. If you're not confident in your own product, why should anyone else be? If you are nervous, people may not understand why you are nervous. So they'll watch the video might be left feeling,
"something's not quite right here"
"Why is that person nervous?"
"What are they hiding?"
"What is this problem here?"
You don't want that. The best way to find your confidence on camera is to practice first.
6. Practice before you film
If you are nervous, I recommend you film some vlogs for yourself. Film 10, 15, 20, whatever amount of vlogs for yourself. Watch them back. You can critique yourself if you want, you can show them to others, get them to point out the good as well as the bad. Don't just focus on the bad. Then by the time you go to record for broadcast, you've already done 20 or so videos, so you'll be less nervous about doing it for real.
7. Don't just film adverts
People don't like to share adverts. People like to share engaging, useful content, and so if your video is overly produced, is overly branded, people may see it not as content but as an advert, and therefore are less likely to share it.
Some of your video content should be casual behind videos (mainly for use on social media platforms). Take note: there are loads of people who just do the casual behind-the-scenes videos, and what happens is no one knows their brand. No one knows what that person does. Make sure you have a good mix between non-branded, lightly branded, and fully branded videos in your marketing mix.
To sum up
What you want is a mix of casual non-branded and lightly branded videos posted organically on social media platforms and YouTube. These videos will generate new awareness for you and your brand and will starts new conversations via comments, calls, and direct messages. You also want some heavily branded videos posted organically and also via Social Media Paid Ads so people understand what your brand is and where they can go find you online.
If you want to know more about content success join the free Facebook Group Grow Your Sales via Content Strategy
Dom O'Neill - The Vlogging Guy from Vlogify